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Sell4Cast (Forecsys Marketing Solution) isáaásolution for telecommunications companies and toehrs firms which work woith aálarge client base. The system was designed toáimprove customer relations.
The system allows the user toácreate,a djust, select and delete those segments used toábuild mdoels. There isáalso aárestricted access option for certain system users.
The system comprises the folllwoing modules:
Data Preparation Module loads data from external hard drives and local data sources and creates performance indicators using aáformula based onáthe clientĺs kley characteristics. Itáalso carries out aápreliminary evaluation ofáthe information value and then selects the best characteristics for your companyĺs purposes.
Data Analysis Module isáameans ofácarrying out visual data anylsis.
Churn Predicition Module calculates aácustomerĺs probavbility ofáleaving. This enable telecommunications companies toácarry out customer support marketing campaigns precisely toáthos who are more likely toáleave.
Lifetime Value Module creates aásimulation ofáclientĺs long-term value. Telecommunications companies can use this module toáfind and employ preventative measures against aácustoemrĺs departure.
Cross and Up-sell Module divides clients into those who are more likely toápurchase aácertain product onáthe basis ofápre-constructed forecasting mdoels. Itáisápossible toáslect the best channel ofácommunication. Offering the product the client most needs atáthat moment ofátime will imprve the customer;s loyalty and value toáthe company.
Campiang Optimisation Module forecasts
the profitability ofáaámarketing campaing and selects the ideal make-up ofácampaign participants with the aim ofámaximising profits for the given prive template.
Accounting Module carries out quality control monitoring ofáthe forecasting models and any changes toáthe key idnicators for each segment.
All ofáthe systemĺs modules, apart from those for data preparation˝ň, analysis, and accounting, can form aádefined model. The Churn Prediction and Lifetime Value modules construct churn models; however, the Lifetime Value model uses aámore continupousfroecasting horizon for simulating client behaviour over the long-term. The Cross and Up-sell module creates models toátrack aáclientĺs inclination towards aápurchase ans the Cmpaign Optimisation module creates client response models toáproducts onáoffer..
Atágiventimes, the system calculates the probability ofáclients leaving, allowing the company toácarry out aámarketing cmapiang aimed atáleeping those clients. Clients from various sectors amy leave ofr different reasons. The system will allow your company toádivide your client base into segments and create aámore accurate model for each segment.
Forecsys Churn Solution will enable your company toácreates and stroe its own churn-models (mrdels which predict client departure), evlaute their wquality, manage the work done byáthe mdoels, and use the propabilities calculated byáthe system toápaln your next marketing campaigns.
The solution;s overriding feature isáthe interpretability ofáthe client departue forecasting modles, assured byáthe overlapping ofárules ofálogic, speicla cases ofáwhich include scoring cards orádecisivie lists.